Plarium itself has claimed that they don’t pay Youtubers for the sponsor however this is disputed by them working with Youtuber’s such as David Dobrik who reportedly get paid up to 100K for a single sponsored video.Raid Shadow Legends is a popular mobile game that has captured the attention of gamers worldwide. Raid Shadow Legends meme sourced from Reditt: Whilst this campaign has been undeniably successful many have called into question the cost of all this influencer marketing, which been seen by so many that it’s become a meme with people parodying it in different media forms. According to Audiencly the campaign has received over 11 million views, resulting in over 100K downloads and a top 3 app ranking. The marketing team at Plarium, the makers of RAID: SHADOW LEGENDS have jumped on board with this marketing opportunity creating what has been called Youtube’s most aggressive sponsor marketing campaign sponsoring over 50 Youtube Channels from mid-June 2019. Similarly Amazon owned streaming website Twitch has 726,792,858 hours of gaming content watched per month. Google reported that people watched 50 billion hours of gaming YouTube in 2018 and over 1K gaming channels have over 1 million subscribers.
The Digital Marketing Institute suggests that video marketing is going hand in hand with the rise of the gaming industry, with gaming influencers at the forefront and its not hard to see why. I’m not much of a gamer, but my boyfriend is and if there is one thing I have learnt about the gaming community it is that everything is sponsored by mobile game RAID: SHADOW LEGENDS.Īccording to Tech Jury the gaming industry will be worth over $180 billion in 2021 and according to Techcrunch mobile gaming is a $68 billion business globally.
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