Industry and Wall Street analysts had expressed skepticism that consumers would go for a video iPod. “We’ve enjoyed a great relationship with Steve through Pixar and it’s great to announce an extension through Apple - not Pixar,” he said. Jobs, by way of acknowledging that ABC is owned by Disney, got a laugh when he said, “I know these guys.” Iger and Jobs certainly looked to be on good terms Wednesday, shaking hands on stage at the California Theatre and jokingly alluding to the Disney-Pixar agreement. “The fact that Disney is the first network to step up and offer its content on the Apple device is very interesting, at the least.”
“There was a lot of bad blood in the past between Disney and Jobs,” Anthony Valencia of TCW Group said. But they said Wednesday’s announcement was an encouraging sign. Some analysts were wary of predicting a quick resolution to the rift, which opened after Jobs clashed with Iger’s predecessor, Michael Eisner. Whether that translates into a renewed bond between Pixar and Disney is an open question. “This is just the beginning of what we believe will be a long and prosperous relationship between Apple and Disney.” “This is the first giant step in terms of making content available to more people in more places,” he said. Iger said the Apple arrangement “offers great opportunities for consumers to stay connected to their favorite shows,” or watch them again whenever they wish. “It’s never before been done, where you can buy hit prime-time TV shows the day after they’re broadcast.” “We think this is a real breakthrough,” Jobs said.
The offerings include ABC’s “Desperate Housewives,” “Lost” and “Night Stalker,” as well as Disney Channel’s “That’s So Raven” and “The Suite Life of Zack and Cody.” Current episodes of the ABC shows will be available the day after broadcast, while past shows can be downloaded anytime.
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